A successful Customer Relationship Management is the key element of every successful company. Processes, that allow to maintain the relationships with existing customers, consequently generating new sales opportunities, give the opportunity for a tight collaboration with customers and help to enable fast reactions to market changes.
The introduction of a CRM system is a significant step for a company which helps to work up the level of communication with the customers, to sytematize the processes of the commercial projects and to enable target-driven marketing.
With full automatization of the customer monitoring processes, it is possible to track sales-funnel opportunities and establish a central repository for contacts, with the entire history of existing and potential customers as well.
ObjectVerse CRM as part of ObjectVerse Repository allows easy sharing of information generated by the sales department to the entire organization. Furthermore all necessary business information about customers is accessible to the sales personnel, which may adjust the sales strategy according to the type of client.
Centralized customer management
The tight integration between the CRM and the ERP systems, enable sharing of important data, which minimizes the redundancy of entered data. It is also crucial, that all the entered information is accessible as soon as it is entered into the system.
Leads Management
There is a special section specifically design for the Management of Leads. Here the users can find a list of all the generated leads and easily monitor them.
Opportunity Management
The Opportunity Management is one of the most important systems in the company, where the personnel stores real opportunities generated on the market. The Opportunity Management, with a rich graphical interface, gives us a very clear introspection into the details of a specific opportunity. As well as monitoring the opportunities, each record can also be supplemented with after-sale activities, which allow us to analize the positive or negative closed opportunities.
Business Account management and Contacts
Centralized access to business accounts and contact information allows a simple monitoring of business processes for a specific partner.
Campaign Management
Most organizations access the market through well prepared marketing campaigns, which are results of marketing plans. In ObjectVerse CRM, users can monitor leads and opportunities generated with each campaign, which helps to prepare corrections of sales plans and optimization of sales business processes.
Sales funnel and Analytics
Sales funnel is an analytical system for opportunity management, where users can simple monitor the amount of opportunities within a specific stage, which can later influence the business realization.
Note, meeting and Reminders Management
For the sales personnel it is crucial to record every information, which can be later presented in the form of contextual information on all linked documents. This guarantees that all the activity history for a specific customer is saved, and also generates reminders for the planned activities.